Think Digital
Harnessing the power of digital platforms,
we create integrated campaigns that engage
people, capture the imagination, drive
commerce and build social connectivity.
Dream big. We do.

Structural Solutions

STRUCTURAL SOLUTIONS

Scenario

With a ten year history of providing innovative engineering solutions and seismic upgrade advice to clients in Vancouver, our challenge was to update the brand and attract projects from leading architectural firms in Vancouver, Alberta, and the Yukon.

Idea

To attract larger and higher profile projects from leading architectural firms – a new logo, corporate identity, corporate colours, and interactive website modelled after an engineer’s blueprint were developed to showcase the firm’s expertise and range of projects.

Elements

Corporate Identity; Magazine Ad; Microsite & Website.

Launch

The new brand imagery has received great reviews from staff and clients. Skyrocket is now working with Structural Solutions on a new series of iPhone applications for the engineering industry.

SPROUT WELLNESS SOLUTIONS

Scenario

The competition for talent is increasing and with employers standing to benefit enormously from having healthy employees, Sprout Wellness Solutions is an engaging program that maximizes performance and ROI by helping organizations integrate and measure wellness in the workplace.

Sprout is simple to set up and maintain, and motivates employees to follow through on their goals for health and well-being.

Idea

With the development of their new web application complete, Sprout now required a launch kit that would enable their marketing team to introduce the Sprout program to potential businesses and tactical tools to help their clients roll out the program to the employees.

Skyrocket created a two-tier suite of marketing tools with elements designed to introduce the program to potential clients, program elements that could then be used by the business to introduce the program to their employees, and the Sprout website to provide information on the benefits of the Sprout Wellness program.

Elements

Brand Guidelines, Brand Imagery, Tagline, Marketing Kit, Launch Posters, and Website

Launch

Working under tight deadlines to help Sprout Wellness Solutions launch the program with their initial client, Skyrocket created the brand guidelines, brand imagery, and tagline that would guide the visual style for all future marketing activities. A marketing kit and website was designed as a business development piece to engage potential clients and then a launch kit with info sheets, postcards, and posters were created for use on-site to introduce and promote adoption of the program by the company employees. With the initial launch with a large Canadian insurance company – Sprout is off to a great start.

Living Lab

THE LIVING LAB

Scenario

When it was time for one of Vancouver’s highly sought after interior design experts to launch her own line of custom designed furniture, Reisa Pollard turned to Skyrocket to bring her dreams for a new furniture company to life.

Idea

Launching a new furniture line is probably on the bucket list of every creative design team. Our experience in helping launch companies allowed us to develop a brand identity and website that connected with professional interior designers with a discerning clientele interested in custom designed, locally made, environmentally friendly furniture.

Elements

Corporate Identity; Launch Party Materials; Signage; Microsite; Social Media Strategy & Website.

Launch

Skyrocket developed the brand identity, marketing, and launch party materials to support the opening of the new Living Lab store location in North Vancouver. The new website provides customers and professional interior designers with advice, education, guidance, and tools to help them find the perfect furniture pieces to complement their home décor. Social media was integrated directly into the shopping experience, and the new site allows customers to create a personalized shopping list that can be shared with their interior designer, the consultants at the Living Lab, and with their friends.

Ora Dental & Medspa

ORA DENTAL & MEDSPA

Scenario

The dental industry was stagnant and new industry regulations would allow non-dentist ownership of dental clinics. Led by an experienced entrepreneur, Ora Dental + Medspa saw an opportunity to bring a completely new business model, patented product line and customer experience to the market.

Idea

Our goal was to help the company founder bring his vision of non-dentist owned dental clinics to the market. The new medispa facilities would offer a completely new spa like environment to clients with friendly dental services and patented Orafresh™ solutions for diagnosing and treating oral infection, periodontal disease, and bad breath.

Elements

Corporate Identity; Contest Materials; Microsite; Launch Party Materials; Product Packaging; Social Media Campaign & Website.

Launch

With the new brand and corporate identity designed, a contest was developed to grab the attention of potential customers while the first clinic was being built. Street posters and mall displays were created to engage the public. Contest promo cards handed out by street teams directed people to a micro site designed for the contest.

A launch party with Holt Renfrew and Bobbi Brown cosmetics invited moms in the neighborhood for a free makeover at the clinic, as research we conducted showed they were the primary decision makers about dental health care within most families.

The new clinic opened with a full list of patients. Within two years of launching, the business model attracted the interest of a significant healthcare organization and was sold generating a healthy return for the founders of the company.

BEYOND BEIGE

Scenario

Led by the design inspiration of Reisa Pollard, Beyond Beige Interior Design had grown into an award winning interior design firm over the years and today the team services clients and projects in Greater Vancouver, Toronto, Seattle, and Los Angeles. Our challenge was to develop a digital strategy and new brand for the firm that would help them attract higher profile projects from architectural firms, engineering firms, and real estate developers as these important industry partners were always the first to know about these types of high profile design projects.

Idea

Beyond Beige needed a brand that positioned them as a full service interior design firm delivering a high end, unique, customised look and feel for a client’s home, commercial property, or hospitality business with an experienced design team that could deliver high profile projects on time and on budget.

With the new website in place – stunning and engaging visuals now capture the imagination of both industry partners and potential clients, and modern social media platforms help spread the buzz about their latest projects, and connect with their target audiences.

Elements

Corporate Identity Package, Website, and Social Media Strategy.

Launch

With the launch of the new brand, Beyond Beige now has a new visual style that reflects their approach to interior design. The feedback from staff, industry partners, and clients has been incredibly positive.

With the launch of the new website, a new social media strategy, and a growing portfolio of high end residential and hospitality projects – international press and media have started to take notice and the firm has been featured with leading furniture Martha Sturdy, and architect and industrial designer Omer Arbel, in a 30 minute interview on Italian television.

About

Approach

The evolving digital landscape requires innovative thought.
The social and interactive layers of our digital life aren’t just bells and whistles, they’re what we use to enhance relevance and create meaning for customers.

We light the fuse on new endeavours and products, helping create digital brand presence.
Transforming ideas into reality, we use traditional brand creation methodology, insight and strategy that is optimised for digital to build beautiful multi-platform user interfaces that become rewarding user experiences.

We refresh established brands.
More than just a facelift, we help businesses break the inertia of status quo. New ways of communicating, thinking, and working are required to engage customers and thrive in today’s market realities.

It’s about having the courage to move, the skill to navigate the territory, and the wisdom to know when you’ve arrived.

Ready to get started?

SO WHO DO WE WORK WITH?

You will find us working on projects that help clients build their business. Sometimes you may even find us working on our own ideas and ventures, or even on a joint venture with a
client. One thing is for certain, our clients typically have these amazing qualities:

Bright
Our clients are full of energy and excited about the potential of growing their business.

Think Big
Their ideas and projects have the potential to connect with large groups of people.

Courageous
They have the confidence to innovate with technology and try new ideas.

Naturally Collaborative
Our clients actively focus on solutions.

Action Oriented
Our clients seek open feedback. They do not procrastinate and rapidly respond to new opportunities.

Value Oriented
They gain value from other companies they work with and build win-win relationships.

Strategic
Our clients see us as a valuable part of their digital marketing strategy and keep coming back to work with us.

If you think we might be a good match, please get in touch with us here.

Team

Principals

Mo Dhaliwal

Director of Client Services

After studying business administration at the University of the Fraser Valley, Mo’s passion for software and web technologies took him to Silicon Valley where he continued building a decade of experience in software development and internet marketing.

Mo has worked to shatter barriers between people and encourage cross-cultural understanding, most notably through the creation of the Vancouver International Bhangra Celebration Society. Mo has been recognized as a “cultural navigator” for his cultural marketing campaigns

and ability to connect clients with their audiences through arts and culture.

In addition to bringing his many talents to the team at Skyrocket, Mo serves on the board of the Alliance for Arts and Culture, is a member of the Multicultural Advisory Council of British Columbia and continues to collaborate with creative minds across the country to experiment with arts and culture as a means for social change.

David Taylor

Managing Director

After completing his Bachelor of Commerce degree at Mount Allison, his career took him into the video game industry where he managed the distribution strategies for some of today’s leading video game publishers.

David brings over 15 years of international experience in building brands for organizations in Canada, the USA, Brazil, and the Caribbean. He has served as a start-up consultant, brand strategist, and business advisor to a wide range of start-up organizations and has raised over $5 Million in investment capital for start-up organizations during his career.

His career has involved traditional and new media projects for Electronic Arts, Mercedes Benz, McDonalds, The University of Toronto, and Toronto Community Housing. He is inspired by working with entrepreneurs and business leaders to create brands and go-to-market strategies for their organizations.

Michael Parks

Creative Director

After graduating from the prestigious Ogilvy & Mather (Red & Yellow) School in Cape Town, Mike made his way to London, UK, where at a boutique studio he worked with most printed mediums, developing a love for type design.

Having moved to Vancouver Michael's focus has long shifted to digital, his passion for UI design is fueled by the user experience, and the quest to design beautiful & functional sites that deliver results. Mike has over ten years of experience with branding, and whether creating or updating a brand,

he looks to the key attributes of different media, to deliver the most targeted and functional message, combining tone and design innovation to create the personality that is the brand.

His career has included projects for Mercedes Benz, Penguin Books, the British Broadcasting Corporation, Live Nation, and the University of British Columbia.

Contact

Contact

SKYROCKET

contact@skyrkt.com

1999 Grandview Hwy N
Vancouver, BC, V5N 5W2

Vancouver: +1 604.628.7667
Seattle: +1 206.407.3328
London: +44 (0) 208.150.3125

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Structural Solutions	Ora Dental
Sprout	Beyond Beige
The Living Lab