THE LIVING LAB
Scenario
When it was time for one of Vancouver’s highly sought after interior design experts to launch her own line of custom designed furniture, Reisa Pollard turned to Skyrocket to bring her dreams for a new furniture company to life.
Idea
Launching a new furniture line is probably on the bucket list of every creative design team. Our experience in helping launch companies allowed us to develop a brand identity and website that connected with professional interior designers with a discerning clientele interested in custom designed, locally made, environmentally friendly furniture.
Elements
Corporate Identity; Launch Party Materials; Signage; Microsite; Social Media Strategy & Website.
Launch
Skyrocket developed the brand identity, marketing, and launch party materials to support the opening of the new Living Lab store location in North Vancouver. The new website provides customers and professional interior designers with advice, education, guidance, and tools to help them find the perfect furniture pieces to complement their home décor. Social media was integrated directly into the shopping experience, and the new site allows customers to create a personalized shopping list that can be shared with their interior designer, the consultants at the Living Lab, and with their friends.
