ORA DENTAL & MEDSPA
Scenario
The dental industry was stagnant and new industry regulations would allow non-dentist ownership of dental clinics. Led by an experienced entrepreneur, Ora Dental + Medspa saw an opportunity to bring a completely new business model, patented product line and customer experience to the market.Idea
Our goal was to help the company founder bring his vision of non-dentist owned dental clinics to the market. The new medispa facilities would offer a completely new spa like environment to clients with friendly dental services and patented Orafresh™ solutions for diagnosing and treating oral infection, periodontal disease, and bad breath.
Elements
Corporate Identity; Contest Materials; Microsite; Launch Party Materials; Product Packaging; Social Media Campaign & Website.Launch
With the new brand and corporate identity designed, a contest was developed to grab the attention of potential customers while the first clinic was being built. Street posters and mall displays were created to engage the public. Contest promo cards handed out by street teams directed people to a micro site designed for the contest.A launch party with Holt Renfrew and Bobbi Brown cosmetics invited moms in the neighborhood for a free makeover at the clinic, as research we conducted showed they were the primary decision makers about dental health care within most families.
The new clinic opened with a full list of patients. Within two years of launching, the business model attracted the interest of a significant healthcare organization and was sold generating a healthy return for the founders of the company.