http://www.skyrkt.com Skyrocket Tue, 03 Apr 2012 21:39:12 +0000 http://www.skyrkt.com en http://skyrkt.com/Thriller http://skyrkt.com/following/skyrkt.com/Thriller Tue, 03 Apr 2012 21:39:12 +0000 Skyrocket 3110764 THRILLER ScenarioHelping entrepreneurs launch new companies always provides us with an exciting challenge. This is especially true when you are trying to launch a new brand in the crowded energy drink market. IdeaWhile the energy drink market has a number of brands with established footprints in the Canadian market, Thriller is the new vodka power drink on the scene and designed to appeal to a younger urban demographic that attends music, entertainment, arts, and cultural events. Thriller is designed to be enjoyed with friends at home, house parties, or at nightclub events. It can be consumed by itself or mixed with other alcoholic drinks. Thriller Vodka required a product launch strategy, branding, and marketing materials that would appeal to a different audience who traditionally did not purchase energy drinks. <img src="http://payload40.cargocollective.com/1/3/126544/3110764/THRLL_cov_1_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload40.cargocollective.com/1/3/126544/3110764/THRLL_cov_1_o.jpg" data-mid="15881656" border="0" align="left"/> <img src="http://payload40.cargocollective.com/1/3/126544/3110764/Thriller_vodka-power-drink_web_1_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload40.cargocollective.com/1/3/126544/3110764/Thriller_vodka-power-drink_web_1_o.jpg" data-mid="15881650" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/3/126544/3110764/Thriller_vodka-power-drink_web_2_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload40.cargocollective.com/1/3/126544/3110764/Thriller_vodka-power-drink_web_2_o.jpg" data-mid="15881651" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/3/126544/3110764/Thriller_vodka-power-drink_web_3_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload40.cargocollective.com/1/3/126544/3110764/Thriller_vodka-power-drink_web_3_o.jpg" data-mid="15881654" border="0" align="left"/> <img src="http://payload40.cargocollective.com/1/3/126544/3110764/Thriller_vodka-power-drink_pop_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload40.cargocollective.com/1/3/126544/3110764/Thriller_vodka-power-drink_pop_o.jpg" data-mid="15881648" border="0" align="left"/> <img src="http://payload40.cargocollective.com/1/3/126544/3110764/Thriller_vodka-power-drink_FB_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload40.cargocollective.com/1/3/126544/3110764/Thriller_vodka-power-drink_FB_o.jpg" data-mid="15881647" border="0" align="left"/> ElementsDigital Identity, Brand Guidelines, Brand Imagery, Tagline, Marketing Kit, Marketing Collateral, Point of Purchase Materials, Website, and Social Media Strategy LaunchThe unique formulation, smooth taste and branding that appeals to a female demographic differentiates Thriller Vodka in the crowded energy drink market. Our work included helping the company founders develop the brand, marketing strategy, and launch plan. Key elements included a website that uses some of the latest web technologies to engage consumers with the Thriller brand. After a successful initial launch, interest and inquiries for Thriller Vodka are growing from both consumers and retailers interested in carrying the product. Thriller. Go Get some. http://skyrkt.com/SPROUT-WELLNESS-SOLUTIONS http://skyrkt.com/following/skyrkt.com/SPROUT-WELLNESS-SOLUTIONS Sun, 29 Jan 2012 09:01:06 +0000 Skyrocket 2690020 SPROUT WELLNESS SOLUTIONS ScenarioThe competition for talent is increasing and with employers standing to benefit enormously from having healthy employees, Sprout Wellness Solutions is an engaging program that maximizes performance and ROI by helping organizations integrate and measure wellness in the workplace. Sprout is simple to set up and maintain, and motivates employees to follow through on their goals for health and well-being. IdeaWith the development of their new web application complete, Sprout now required a launch kit that would enable their marketing team to introduce the Sprout program to potential businesses and tactical tools to help their clients roll out the program to the employees. Skyrocket created a two-tier suite of marketing tools with elements designed to introduce the program to potential clients, program elements that could then be used by the business to introduce the program to their employees, and the Sprout website to provide information on the benefits of the Sprout Wellness program. <img src="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_wellness-solutions_open_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_wellness-solutions_open_o.jpg" data-mid="13634091" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_wellness-solutions_live-well_2_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_wellness-solutions_live-well_2_o.jpg" data-mid="13634087" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_wellness-solutions_live-well_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_wellness-solutions_live-well_o.jpg" data-mid="13634089" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_wellness-solutions_brand-guide_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_wellness-solutions_brand-guide_o.jpg" data-mid="13634086" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_wellness-solutions_1sh_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_wellness-solutions_1sh_o.jpg" data-mid="13634083" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_Wellness-Solutions_UI_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload19.cargocollective.com/1/3/126544/2690020/SPROUT_Wellness-Solutions_UI_o.jpg" data-mid="13634092" border="0" align="left"/> ElementsBrand Guidelines, Brand Imagery, Tagline, Marketing Kit, Launch Posters, and Website LaunchWorking under tight deadlines to help Sprout Wellness Solutions launch the program with their initial client, Skyrocket created the brand guidelines, brand imagery, and tagline that would guide the visual style for all future marketing activities. A marketing kit and website was designed as a business development piece to engage potential clients and then a launch kit with info sheets, postcards, and posters were created for use on-site to introduce and promote adoption of the program by the company employees. With the initial launch with a large Canadian insurance company – Sprout is off to a great start. http://skyrkt.com/Beyond-Beige http://skyrkt.com/following/skyrkt.com/Beyond-Beige Thu, 10 Nov 2011 14:52:31 +0000 Skyrocket 2275803 BEYOND BEIGE ScenarioLed by the design inspiration of Reisa Pollard, Beyond Beige Interior Design had grown into an award winning interior design firm over the years and today the team services clients and projects in Greater Vancouver, Toronto, Seattle, and Los Angeles. Our challenge was to develop a digital strategy and new brand for the firm that would help them attract higher profile projects from architectural firms, engineering firms, and real estate developers as these important industry partners were always the first to know about these types of high profile design projects. IdeaBeyond Beige needed a brand that positioned them as a full service interior design firm delivering a high end, unique, customised look and feel for a client’s home, commercial property, or hospitality business with an experienced design team that could deliver high profile projects on time and on budget. With the new website in place – stunning and engaging visuals now capture the imagination of both industry partners and potential clients, and modern social media platforms help spread the buzz about their latest projects, and connect with their target audiences. <img src="http://payload.cargocollective.com/1/3/126544/2275803/BBID_open_2_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/2275803/BBID_open_2_o.jpg" data-mid="11415798" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/126544/2275803/BBID_UI_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/2275803/BBID_UI_o.jpg" data-mid="11414235" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/126544/2275803/BBID_screen_1_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/2275803/BBID_screen_1_o.jpg" data-mid="11414232" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/126544/2275803/BBID_screen_2_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/2275803/BBID_screen_2_o.jpg" data-mid="11414233" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/126544/2275803/BBID_ID_1_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/2275803/BBID_ID_1_o.jpg" data-mid="11415796" border="0" align="left"/>ElementsCorporate Identity Package, Website, and Social Media Strategy. LaunchWith the launch of the new brand, Beyond Beige now has a new visual style that reflects their approach to interior design. The feedback from staff, industry partners, and clients has been incredibly positive. With the launch of the new website, a new social media strategy, and a growing portfolio of high end residential and hospitality projects – international press and media have started to take notice and the firm has been featured with leading furniture Martha Sturdy, and architect and industrial designer Omer Arbel, in a 30 minute interview on Italian television. http://skyrkt.com/Team http://skyrkt.com/following/skyrkt.com/Team Tue, 26 Jul 2011 16:22:08 +0000 Skyrocket 1778865 PrincipalsMo DhaliwalDirector of Client Services After studying business administration at the University of the Fraser Valley, Mo’s passion for software and web technologies took him to Silicon Valley where he continued building a decade of experience in software development and internet marketing. Mo has worked to shatter barriers between people and encourage cross-cultural understanding, most notably through the creation of the Vancouver International Bhangra Celebration Society. Mo has been recognized as a “cultural navigator” for his cultural marketing campaigns <img src="http://payload.cargocollective.com/1/3/126544/1778865/sky_headshots_mo_3.jpg" width="233" height="165" width_o="233" height_o="165" src_o="http://payload.cargocollective.com/1/3/126544/1778865/sky_headshots_mo_3_o.jpg" data-mid="8782342" border="0" align="left"/>and ability to connect clients with their audiences through arts and culture. In addition to bringing his many talents to the team at Skyrocket, Mo serves on the board of the Alliance for Arts and Culture, is a member of the Multicultural Advisory Council of British Columbia and continues to collaborate with creative minds across the country to experiment with arts and culture as a means for social change.David TaylorManaging Director After completing his Bachelor of Commerce degree at Mount Allison, his career took him into the video game industry where he managed the distribution strategies for some of today’s leading video game publishers. David brings over 15 years of international experience in building brands for organizations in Canada, the USA, Brazil, and the Caribbean. He has served as a start-up consultant, brand strategist, and business advisor to a wide range of start-up organizations and has raised over $5 Million in investment capital for start-up organizations during his career.   His career has involved traditional and new media projects for Electronic Arts, Mercedes Benz, McDonalds, The University of Toronto, and Toronto Community Housing. He is inspired by working with entrepreneurs and business leaders to create brands and go-to-market strategies for their organizations.<img src="http://payload.cargocollective.com/1/3/126544/1778865/sky_headshots_david.jpg" width="233" height="165" width_o="233" height_o="165" src_o="http://payload.cargocollective.com/1/3/126544/1778865/sky_headshots_david_o.jpg" data-mid="8785996" border="0" align="left"/>Michael ParksCreative Director After graduating from the prestigious Ogilvy & Mather (Red & Yellow) School in Cape Town, Mike made his way to London, UK, where at a boutique studio he worked with most printed mediums, developing a love for type design. Having moved to Vancouver Michael's focus has long shifted to digital, his passion for UI design is fueled by the user experience, and the quest to design beautiful & functional sites that deliver results. Mike has over ten years of experience with branding, and whether creating or updating a brand,<img src="http://payload.cargocollective.com/1/3/126544/1778865/sky_headshots_mike_4.jpg" width="233" height="165" width_o="233" height_o="165" src_o="http://payload.cargocollective.com/1/3/126544/1778865/sky_headshots_mike_4_o.jpg" data-mid="8783743" border="0" align="left"/>he looks to the key attributes of different media, to deliver the most targeted and functional message, combining tone and design innovation to create the personality that is the brand. His career has included projects for Mercedes Benz, Penguin Books, the British Broadcasting Corporation, Live Nation, and the University of British Columbia. http://skyrkt.com/Intro http://skyrkt.com/following/skyrkt.com/Intro Fri, 22 Jul 2011 01:41:42 +0000 Skyrocket 1762894 <img src="http://payload.cargocollective.com/1/3/126544/1762894/sky_intro_back_1_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1762894/sky_intro_back_1_o.jpg" data-mid="8698149" border="0" align="left"/>Think Digital Harnessing the power of digital platforms, we create integrated campaigns that engage people, capture the imagination, drive commerce and build social connectivity. Dream big. We do. http://skyrkt.com/closing http://skyrkt.com/following/skyrkt.com/closing Tue, 19 Jul 2011 13:19:11 +0000 Skyrocket 1748763 <img src="http://payload.cargocollective.com/1/3/126544/1748763/CLOSE_2_3_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1748763/CLOSE_2_3_o.jpg" data-mid="8646229" border="0" align="left"/> http://skyrkt.com/Structural-Solutions http://skyrkt.com/following/skyrkt.com/Structural-Solutions Sun, 17 Jul 2011 14:27:36 +0000 Skyrocket 1739569 STRUCTURAL SOLUTIONS ScenarioWith a ten year history of providing innovative engineering solutions and seismic upgrade advice to clients in Vancouver, our challenge was to update the brand and attract projects from leading architectural firms in Vancouver, Alberta, and the Yukon. IdeaTo attract larger and higher profile projects from leading architectural firms – a new logo, corporate identity, corporate colours, and interactive website modelled after an engineer’s blueprint were developed to showcase the firm’s expertise and range of projects. <img src="http://payload.cargocollective.com/1/3/126544/1739569/ssei_in_1_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1739569/ssei_in_1_o.jpg" data-mid="8694285" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/126544/1739569/ssei_screen1_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1739569/ssei_screen1_o.jpg" data-mid="8581255" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/126544/1739569/ssei_screen.2.1_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1739569/ssei_screen.2.1_o.jpg" data-mid="8581302" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/126544/1739569/ssei_screen.2.2_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1739569/ssei_screen.2.2_o.jpg" data-mid="8581306" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/126544/1739569/ssei_screen.2.3_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1739569/ssei_screen.2.3_o.jpg" data-mid="8581308" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/126544/1739569/ssei_id_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1739569/ssei_id_o.jpg" data-mid="8581343" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/126544/1739569/ssei_mob_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1739569/ssei_mob_o.jpg" data-mid="8581363" border="0" align="left"/> ElementsCorporate Identity; Magazine Ad; Microsite & Website. LaunchThe new brand imagery has received great reviews from staff and clients. Skyrocket is now working with Structural Solutions on a new series of iPhone applications for the engineering industry. http://skyrkt.com/Contact http://skyrkt.com/following/skyrkt.com/Contact Sun, 17 Jul 2011 13:26:52 +0000 Skyrocket 1721375 <img src="http://payload.cargocollective.com/1/3/126544/1721375/sky_contact_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1721375/sky_contact_o.jpg" data-mid="8681075" border="0" align="left"/>ContactSKYROCKET contact@skyrkt.com 1999 Grandview Hwy N Vancouver, BC, V5N 5W2 Vancouver: +1 604.628.7667 Seattle: +1 206.407.3328 London: +44 (0) 208.150.3125 Subscribe to our mailing list http://skyrkt.com/About http://skyrkt.com/following/skyrkt.com/About Sun, 17 Jul 2011 13:26:49 +0000 Skyrocket 1721285 ApproachThe evolving digital landscape requires innovative thought. The social and interactive layers of our digital life aren’t just bells and whistles, they’re what we use to enhance relevance and create meaning for customers. We light the fuse on new endeavours and products, helping create digital brand presence. Transforming ideas into reality, we use traditional brand creation methodology, insight and strategy that is optimised for digital to build beautiful multi-platform user interfaces that become rewarding user experiences. We refresh established brands. More than just a facelift, we help businesses break the inertia of status quo. New ways of communicating, thinking, and working are required to engage customers and thrive in today’s market realities. It’s about having the courage to move, the skill to navigate the territory, and the wisdom to know when you’ve arrived. Ready to get started? SO WHO DO WE WORK WITH?You will find us working on projects that help clients build their business. Sometimes you may even find us working on our own ideas and ventures, or even on a joint venture with a client. One thing is for certain, our clients typically have these amazing qualities: Bright Our clients are full of energy and excited about the potential of growing their business. Think Big Their ideas and projects have the potential to connect with large groups of people. Courageous They have the confidence to innovate with technology and try new ideas. Naturally Collaborative Our clients actively focus on solutions. Action Oriented Our clients seek open feedback. They do not procrastinate and rapidly respond to new opportunities. Value Oriented They gain value from other companies they work with and build win-win relationships. Strategic Our clients see us as a valuable part of their digital marketing strategy and keep coming back to work with us. If you think we might be a good match, please get in touch with us here. http://skyrkt.com/Ora-Dental-Medspa http://skyrkt.com/following/skyrkt.com/Ora-Dental-Medspa Sun, 17 Jul 2011 13:18:42 +0000 Skyrocket 1662863 ORA DENTAL & MEDSPA ScenarioThe dental industry was stagnant and new industry regulations would allow non-dentist ownership of dental clinics. Led by an experienced entrepreneur, Ora Dental + Medspa saw an opportunity to bring a completely new business model, patented product line and customer experience to the market. IdeaOur goal was to help the company founder bring his vision of non-dentist owned dental clinics to the market. The new medispa facilities would offer a completely new spa like environment to clients with friendly dental services and patented Orafresh™ solutions for diagnosing and treating oral infection, periodontal disease, and bad breath. <img src="http://payload.cargocollective.com/1/3/126544/1662863/ora_in_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1662863/ora_in_o.jpg" data-mid="8581674" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/126544/1662863/ora_promo_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1662863/ora_promo_o.jpg" data-mid="8581697" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/126544/1662863/ora_micro.1_800.jpg" width="800" height="584" width_o="1000" height_o="730" src_o="http://payload.cargocollective.com/1/3/126544/1662863/ora_micro.1_o.jpg" data-mid="8581704" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/126544/1662863/ora_micro.2_800.jpg" width="800" height="584" width_o="1000" height_o="730" src_o="http://payload.cargocollective.com/1/3/126544/1662863/ora_micro.2_o.jpg" data-mid="8581709" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/126544/1662863/ora_fb.2_5_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1662863/ora_fb.2_5_o.jpg" data-mid="8591943" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/126544/1662863/ora_party_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1662863/ora_party_o.jpg" data-mid="8581731" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/126544/1662863/ora_stat_800.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126544/1662863/ora_stat_o.jpg" data-mid="8581736" border="0" align="left"/> ElementsCorporate Identity; Contest Materials; Microsite; Launch Party Materials; Product Packaging; Social Media Campaign & Website. LaunchWith the new brand and corporate identity designed, a contest was developed to grab the attention of potential customers while the first clinic was being built. Street posters and mall displays were created to engage the public. Contest promo cards handed out by street teams directed people to a micro site designed for the contest. A launch party with Holt Renfrew and Bobbi Brown cosmetics invited moms in the neighborhood for a free makeover at the clinic, as research we conducted showed they were the primary decision makers about dental health care within most families. The new clinic opened with a full list of patients. Within two years of launching, the business model attracted the interest of a significant healthcare organization and was sold generating a healthy return for the founders of the company.